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Innovative Design Excellence

Alex King Atelier is a fast-moving research-based international design consultancy based in Hong Kong. It is an award-winning design team specializing in product design, universal design, letterpress, sustainable packaging and art creation. The co-founder, Alex King becomes a Red Dot Winner in 2020, iF Design Awardee in 2021, Global Design Award, K-Design and Hong Kong Smart Design Awards Winner.  Alex King Atelier collaborates with young design talents to promote design excellence in Hong Kong, in search of aesthetics, explore what might be compelling latent needs and offer new design solutions benefiting the society as a whole without scarifying aesthetic quality.

 "Journal de Chic" Signature Notebook Series


 We intend to share the art of travelling by capturing unusual moment to reflect the characteristics of major cities with other angles. Inspired by street culture, expressive florescent splash are adopted where “X-X-X” implies those cities visited, we put a cross symbol over the map. People can input longitude and latitude appeared on the color strap to explore recommended mysterical scene through e-channel. It allows an alternative way to explore life experience and promote active living.


This is a series of twelve travel journals depicting six major cities, regarding living culture, object of desires, religions, needs and wants, love and hope.

Available Here

Designing for a Brighter Future

Join us in our mission to redefine design and enhance user experiences. We focus on delivering innovative solutions that inspire and engage.